UNLOCK NEW VALUE IN TRANSPORT

Digital screens are increasingly being displayed in public transport vehicles, extending transit communications beyond static environments such as terminals and airports. There are many buses, trains, cars, taxis, trams and planes that use digital displays and LED screens not only as in-transit communication devices, but also as entertainment systems and perhaps most commonly, as marketing tools.

Rich media content is what modern audiences are looking for, especially in this age of smartphones and mobile devices with apps. Transit hubs are among the best places to launch branding campaigns because of the wide reach they offer. Today, digital signage displays are used not only to inform travellers and visitors about transit, but also to promote brands and messages through dynamic content.

Traditional transit depot displays typically show arrival times and trip schedules. Now, with more versatile digital displays, it’s possible to broadcast more information than ever, including up-to-the-minute transportation news, delays, cancellations, emergencies, and other things travelers need to know about.

Digital signage displays in the transportation industry can also help optimise the travel experience by enabling interactive installations and programmes that help people travel more comfortably from point A to point B.

The DA software offers all these possibilities and for creating the right content to display on these screens we have pre-made templates or our different content partners can also make the difference for you.